Luigi Viberti, known as "Gino d'gilat", father of the current owner Eraldo, has always cultivated the vineyard with his wife, then selling the grapes. Everything changed in 1987, when his son finally decided to bottle the wine from their grapes with their name on the label. Eraldo was 28 years old at the time, a young man with clear ideas: on the wave of the ferment that was breathed in the Langa in those years, he decided to change the course of his company. Today, as then, the greatest attention is paid to the vineyard, because Eraldo firmly believes that everything starts in the vineyard, and consequently, in order to obtain the best possible quality, improvements and innovations have also been made in the cellar.